by mike | Apr 10, 2017 | Recent Projects
When you need to insure your life, home, business, car, boat, or RV, you head to the Vincent Strother Farmers Insurance Agency at 413 Meyer Street in Suite B. With a combined three decades of experience in the business, the friendly staff at this office works hard to ensure that you get the right policy to meet all your needs. When the company’s management team contacted our business sign specialists, it needed help with rebranding signs for insurance agencies in Sealy, TX. Because Farmers Insurance had undertaken a nationwide rebranding process that now presents its iconic logo with a more contemporary flair, our client had to change the signage at the location to meet the business’ brand standards. When we met with the team to discuss the scope of the project, we narrowed down three distinct product update requirements. Building sign. Window graphics. Hanging panel sign. Replacing an Old-fashioned Neon Sign with a Modern LED Channel Letter Setup In the past, internal neon lighting was a standard in the industry. But because LEDs are so much more long-lived and economical to operate, the majority of business clients now move to these products. The insurance agency was no exception. We removed the old sign and properly disposed of it. Next, we designed, manufactured, and installed the new channel letters that are internally lit with LEDs and perfectly encapsulate the new brand message. Bringing Window Graphics up to Brand Standards As you might imagine, the window graphics and associated lettering that the client had in place no longer met the standards of the company’s new branding. Since we were already working...
by mike | Apr 5, 2017 | Industry News, Recent Projects
The tagline, “The Place for Glass,” identifies Binswanger Glass at 1724 FM 1960 in Houston, TX. The firm serves residential and commercial customers with products ranging from shower enclosures over auto glass to business storefront windows. When the company’s management team selected the business sign experts at Monarch Sign & Graphics to handle the location’s building sign updates and cabinet sign refacing in Houston, TX, we met with our client on site. Surveying the Challenge and Formulating a Plan Many of the exterior signage products that were at the location had lasted past their useful lives. Sign facings had yellowed and lettering presented with faded and cracked displays. The building’s electrical cabinet sign showed evidence of significant erosion. As we uninstalled the item, we noticed that the fascia boards had rotted and created structural problems. Would these issues deter us from renewing the great looks of the company’s business location? No! In fact, we dove right in. But because we realized that we could not uninstall and replace all the signage components at once – after all, the client needed to have some signage identifying the venue – we worked in stages. We first set our eyes on the pylon sign. Freshened Colors, Updated, and Replaced Signage Now Define the Business’ Location The pylon’s overall color was faded. We prepped the structure and painted it with a rust-inhibiting product that matches the blue color of the corporate palette. While our technicians focused on this task, our graphic artists prepared the flex face replacements for the sign itself. They present the company’s name and brand message to motorists...
by mike | Nov 8, 2016 | Industry News
When a business is mobile, such as a plumber, home remodeler, electrician, or in this case, a Professional Audio & Video Installation company, there is no better way to spread the word about your brand that a van wrap. Prominently displaying your company’s logo and contact information, along with a few bullet points for the products and services you offer is a great way to generate additional leads while you are out and about. This is exactly what the owners of the Houston company QCTV desired to accomplish. Constantly traveling from one location to another, with many miles in between each destination, they knew that having their company vehicles branded would be a great way to increase their brands recognition. In addition to the attention they would get while driving, the additional benefit is that while they are on location performing installations of new equipment, their customer’s customer will also be able to see them. The benefit of this is they just got not only a new potential customer, but a referral as well. Imagine the conversation: Alex: “John, when I was at your facility last week I saw a van from QCTV. We are looking to implement a new video conferencing system so our international locations can communicate more effectively. Can you tell me a little about your experience with QCTV?” John: “Sure Alex, the folks over at QCTV are top notch. We have used them not only to set up our own video conferencing system, but also had them install display monitors throughout our facility so we could provide our team members dynamic messages about company activities....
by mike | Nov 1, 2016 | Recent Projects
One question we get asked often by our clients is how they can get more attention for their business. If the business already has sufficient signs at their location, then our response is typically to add a vehicle wrap to their arsenal of advertising. When the owners of the Tomball location of CPR-Cell Phone Repair decided to wrap one of their company trucks, they knew that Monarch Sign & Graphics was the perfect choice to partner with after having seen wraps we had done for other local businesses. During our initial talks with the local franchisee, we inquired about products and services they offered outside of cell phone repairs; as well as inquire about any other aspects of their business that would let us get to know them better (after all, great design requires a great relationship with our clients, and we are definitely a relationship driven company). During this conversation, we discovered they actually owned two locations, one in Tomball and one in the Westchase area of Houston. Knowing this, we made sure to include the contact information specific to the second location as well so they were able to get a “two for one” benefit on their advertising. As CPR is a franchise, we began by reviewing corporate marketing requirements for fleet wraps and advertising, followed by reviewing previous corporate designs with the local owners to get a feel for what they did and did not want the final design to look like; with the power of the internet, we were able to complete this initial process with a conference call to one of the business owners,...
by mike | Oct 27, 2016 | Industry News
Nobody will disagree that it is important to advertise your business… from your website and social media to your signs, advertising and promotion are key to success. However, this can prove challenging when your business is most visible when you are on location, such as construction sites. This is exactly the dilemma that Double D Industries found themselves in. As a site utilities company, they are constantly working at different locations and knew they needed to advertise their business where their core clientele would come from. They investigated the use of traditional panel signs that are used by most construction companies and made the conclusion that these signs were too small and too easily damaged. During further brainstorming sessions they found the perfect solution to their job site advertising needs when they developed the solution to address security issues for small equipment and supplies that were left on site, a 20 foot Conex container. After purchasing their containers and placing them on location the solution was obvious; put the logo on the Conex to advertise their business! To bring the concept to reality, they contact Monarch Sign & Graphics to create the solution. Meeting with the project manager we discussed the possible options; the first presentation was to create a large panel sign that would span the distance of the container and bolt them to each side, the second option was to create digitally printed graphics that would comply with the integrity of the company’s brand standards. Success!!! With the solution created, we moved the project to the design phase. With no standard template available for this application, our...
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