by mike | Nov 8, 2016 | Industry News
When a business is mobile, such as a plumber, home remodeler, electrician, or in this case, a Professional Audio & Video Installation company, there is no better way to spread the word about your brand that a van wrap. Prominently displaying your company’s logo and contact information, along with a few bullet points for the products and services you offer is a great way to generate additional leads while you are out and about. This is exactly what the owners of the Houston company QCTV desired to accomplish. Constantly traveling from one location to another, with many miles in between each destination, they knew that having their company vehicles branded would be a great way to increase their brands recognition. In addition to the attention they would get while driving, the additional benefit is that while they are on location performing installations of new equipment, their customer’s customer will also be able to see them. The benefit of this is they just got not only a new potential customer, but a referral as well. Imagine the conversation: Alex: “John, when I was at your facility last week I saw a van from QCTV. We are looking to implement a new video conferencing system so our international locations can communicate more effectively. Can you tell me a little about your experience with QCTV?” John: “Sure Alex, the folks over at QCTV are top notch. We have used them not only to set up our own video conferencing system, but also had them install display monitors throughout our facility so we could provide our team members dynamic messages about company activities....
by mike | Nov 1, 2016 | Recent Projects
One question we get asked often by our clients is how they can get more attention for their business. If the business already has sufficient signs at their location, then our response is typically to add a vehicle wrap to their arsenal of advertising. When the owners of the Tomball location of CPR-Cell Phone Repair decided to wrap one of their company trucks, they knew that Monarch Sign & Graphics was the perfect choice to partner with after having seen wraps we had done for other local businesses. During our initial talks with the local franchisee, we inquired about products and services they offered outside of cell phone repairs; as well as inquire about any other aspects of their business that would let us get to know them better (after all, great design requires a great relationship with our clients, and we are definitely a relationship driven company). During this conversation, we discovered they actually owned two locations, one in Tomball and one in the Westchase area of Houston. Knowing this, we made sure to include the contact information specific to the second location as well so they were able to get a “two for one” benefit on their advertising. As CPR is a franchise, we began by reviewing corporate marketing requirements for fleet wraps and advertising, followed by reviewing previous corporate designs with the local owners to get a feel for what they did and did not want the final design to look like; with the power of the internet, we were able to complete this initial process with a conference call to one of the business owners,...
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