by mike | Aug 16, 2017 | Recent Projects
At an event hosted by the Houston Northwest Chamber of Commerce, we met Bayou Land Conservancy after they recently purchased a trailer to store their event items. Both of our teams saw a great opportunity to promote brand awareness for their cause. Bayou Land Conservancy is the leading conservation easement holder in the Houston region. The organization protects over 12,500 acres of land in the area as one of the most successful land conservation organizations in the state. The organization first formed in 1996 as a branch of the Bayou Preservation Association, which is a Houston-based group that protects the bayou systems in Houston. For the past 20 years, the organization has kept the land-water connection as a motivator of the lands they protect. With such a great cause and rich background as an organization, our team set out to achieve the aesthetic goals of BLC in their new project. Our team has extensive experience cutting and forming vinyl lettering to trailers similar to the one BLC had purchased for their promotional events. For the project, we selected 3M’s IJ180 cast vinyl and their 8518 cast laminate. We chose this vinyl for its long-lasting and easily conformed properties. The laminate was selected to prevent small scratched and wear from cleaning. Additionally, the laminate has a UV barrier to help the graphics stay brighter for longer. From conception to the end of the installation, the project was completed in less than two weeks. The design was a prominent display of the BLC logo with a mission statement and website URL beneath it for brand exposure on the back of the...
by mike | Aug 8, 2017 | Recent Projects
After being referred to Monarch Sign & Graphics by one of our great clients, Flowco Production Solutions came to us with rebranding signage needs. Flowco has locations across the map with the largest number of locations here in Texas. The company aims to safely maximize the effectiveness of oil and gas wells while also expanding their lifespan. They achieve this with high-performance artificial lift products, all made in the USA. When Flowco came to us with their signage needs, they had just gone through a rebranding process and had recently updated their logo. The first step of the process was getting the new logo on the storefront. However, Flowco also had another issue. As a company without a receptionist, visitors to their location were often confused as to where to go once they got in the building. Visitors seemed to be unsure of which door led to their destination. The company also had issues with unwanted solicitors at their business. Rather than adding more signage than necessary, we helped craft a design that added more text to the graphics to help with foot traffic while keeping all signage simple and easy to read. The biggest part of the process was ensuring everything was well-balanced and nothing was left out in the design. We added directional arrows with descriptors to show customers where to go when approaching the building. We also added “exit only” to indicate visitors were not to use that door to enter the building, leading to an easier navigational experience for visitors. On the front door, we crafted lettering to tell visitors where to check in and...
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