by mike | Jun 27, 2017 | Industry News
For every business sign, the goal is to be effective and stand out while still being legible. However, that goal is much easier stated than achieved. While it takes a lot of planning and some considerations, the goal is achievable. The big three to keep in mind are legibility, clarity and visibility. For legibility, the biggest aspect is finding the right font. For clarity, you will need a mix of good space balance and a crisp look. For visibility, it is more focused on how large the letters are and from how far away you are aiming to market. Before starting your design, it’s important to consider how your audience will view your sign. For instance, if you will be marketing to motorists on a highway that is a bit far from the physical location, the font and size choices for channel letter signs will differ from those that will be seen from a street that passes by or pedestrians. To best market your business, keep the following principles in mind during design. Letter Case While many type emails in all capital letters to have less strain on their eyes while on the computer, the same should not be true of channel letter signs. Having letters in the same case actually makes signs harder to read. The difference in height and shape makes signs much easier to read as the brain can better differentiate the individual letters from one another. Reading Distance From where will your audience view your sign? If the roadway passes by your location, the letters won’t have to be as high. If you are targeting...
by mike | Jun 23, 2017 | Industry News
Getting ready for a trade show can feel hectic. From creating an engaging trade show display to how you will interact with attendees, there is a lot to account for. Being ready for the networking opportunities could be as simple as asking yourself the right questions while you prepare. By asking the following questions, you will have a bit of an edge over the competition and attend the event with confidence. Do You Know the City and Venue Where the Event is Being Held? Knowing the rules and regulations of the venue ahead of time will make preparing your booth much easier. It also pays to know the city you will be staying in. These two aspects could wind up saving you money and lead to a more effective budget. By researching the city ahead, you can find the best deals on hotels and other travel arrangements. The rules and regulations of the convention can also save you money. For instance, if a venue does not permit signage above five feet tall in a particular area, you could wind up needing all new signage if you mistakenly make your signs five-and-a-half feet tall. This could be costly and is easy to plan around. Have You Utilized Social Media for the Event? Keeping your existing customer base informed about your event has many benefits. However, the biggest benefit is having people seeking your booth and creating a crowd. In trade shows, crowds beget crowds. This is because psychologically, we assume that a crowd means there is something worthwhile at the booth since others have taken the time to stay. This...
by mike | Jun 8, 2017 | Recent Projects
After having partnered with Monarch Sign & Graphics for their business signage at their new location in Tomball, TX, Old Republic Title found themselves in need of ADA Compliant Signage. Old Republic Title Insurance Group has been around since the early 1900s. The business has a focus on providing the best title insurance policies and related real estate transaction and mortgage lending products and services to fit the unique needs of all consumers, lenders, businesses and even government agencies that come to them with insurance needs. After success in the area, they took a brand-new location in Tomball, TX, one of the fastest growing towns in the area. When Old Republic Title came to us for their ADA signage needs, we knew exactly where to start. ADA signs requirements are strictly enforced under the Americans with Disabilities Act. When these signs aren’t properly executed, it’s the same as not having ADA signs at all. This can impact how the signs are both manufactured and designed. The fines associated with non-compliance can be steep, especially for the initial fine. ADA signs can be found many places, including the “big box” stores. However, they can be generic and clash with existing aesthetic, along with other limitations such as finding only restroom signs. At Monarch Sign & Graphics, we produce ADA signs that match the décor of an office while staying fully compliant. Even further, we consider the visual impairments of visitors for all signs in an office, ensuring everyone can navigate an office with equal ease. To match the modern design of Old Republic Title, we used brushed aluminum for the...
by mike | Jun 2, 2017 | Recent Projects
Old Republic Title Insurance Group first opened in 1907 in Minnesota, providing title insurance policies and related real estate transaction and mortgage lending products and services to consumers, lenders, businesses and even government agencies. Ever since the first office opened, the company has expanded at a quick yet sustainable rate, offering great customer service and full support for all insurance and lending needs. For their newest location in the rapidly expanding Tomball, TX, Old Republic Title was referred to Monarch Sign & Graphics by one of our great clients, RE/MAX Elite Properties. The recommendation came after Old Republic Title expressed interest in finding a sign company to partner with that shared their values in quality work and great customer service. As a local company that values ourselves on the work and great service we provide, the partnership was well-suited between our two businesses. The new custom lobby sign for the reception area was one part of the overall project we completed for Old Republic Title. The overall project included: Custom ADA Signs Exterior Window Graphics Building Sign Tenant Panels Custom Lobby/Reception Sign When we created the lobby sign, we created a high contrast using a high gloss finish and laser cut the letter and logo elements from black acrylic. By cutting the acrylic with a laser, a polished edge that matched the gloss finish of the front side of the letters was achieved. The result was a beautiful and finely tuned finish that matched the modern feel of the company while staying true to its original, long-standing imagery. For a lobby sign, the location is half the battle. With...
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