by mike | Oct 23, 2017 | Recent Projects
Through a Google search, Keystone Tutoring found Monarch Signs while seeking the right sign company for a channel letter project. After looking at our past projects and reviews on Google, they reached out with their building sign issues. Keystone Tutoring, located in Cypress, Texas, is a tutoring service established in 2016 that strives to help students master reading and math skills. Students can attend up to three hour-long sessions a week for a monthly cost with no appointment necessary. The main issue for Keystone Tutoring was the costs estimated for a very high-end sign type, a reverse channel letter sign. Compared to the more traditional channel letters, these are generally a high skill level signage type to create. They are made completely out of aluminum for both the sides and faces with a clear backing that allows the LED illumination that creates a cloud-like effect on the lighting. Not only are these made from more expensive materials, they are very labor intensive, which adds a lot to the cost. To solve their signage issue, our team suggested manufacturing the bottom row of text using flat-cut PVC rather than reverse channel letters. We consulted with the landlord for approval and came up with the perfect solution to get the illumination effect they needed for their business while meeting their budget restrictions. For the backings of the letters, we used a clear polycarbonate that allows lighting in and emits the illumination from the rear of each letter. For that illumination, we used LED lighting. In illuminated signage, we recommend LED lighting since it is light on energy consumption and requires little...
by mike | Oct 20, 2017 | Industry News
Business signs can do more for a brand than most business owners realize. They can reinforce the branding efforts you have already made and create a conversation and awareness about your company and brand. They can help your marketing efforts, let customers know where your physical location is, and also get the attention of passersby which can lead to better visibility and higher knowledge in the community of what you have to offer. However, the wrong sign can hurt your company. If your signage is misleading or looks outdated, it can send the wrong message about your company. Signage is an immediate and direct product of your company even if you didn’t make the sign yourself. So how can a business owner use this to their advantage rather than their detriment? High-Quality Materials The last thing you want is to have the first impression of your company be cheap materials. If you have a dingy sign or use materials that are clearly cheaply crafted, it will send the message that your company is not concerned with details and is willing to sacrifice quality to save a buck. In most cases, the higher quality materials aren’t much more as an upfront cost. Even better, they tend to save business owners over time since there will be less maintenance needed. This means less time spent but a better product overall. Color Color can say a lot about a company. Not only does a good sign give an opportunity to reinforce your brand colors, it can show off your creative side. While most will want to lean toward sticking with the more...
by mike | Oct 13, 2017 | Industry News
When your exterior business sign has seen better days, it’s not always necessary to start over completely. There are solutions that can address the issues you are having from broken lights to a sign that looks outdated without starting from the beginning. Of course, starting anew could also be a great option, especially when you have gone through a rebranding or your images are looking like they’re from another decade. Whatever your issues, there are three approaches that will leave your storefront looking refreshed, whether you want to work with what you have or start over. Upgrade Old Styles If your sign uses old technology, they can be retrofitted. This is particularly helpful for signs that are still using backlighting with neon or fluorescent lighting, but still have the look and feel a company enjoys. The old lighting components are taken out and replaced with longer-lasting LED lights that save on energy consumption and give a more consistent lighting effect. Even better, they are often brighter which will lead to much better visibility at night or on overcast days. Refurbish or Repair If your sign is broken, you don’t necessarily need a whole new sign. Instead, look for services that fix what you already have through refurbishing or repair work. Faded out letters can be replaced with new sign faces rather than getting a whole new sign. In other cases, such as broken bulbs or panels, new components can be added once the old ones have been stripped away. This keeps the look you like while giving a fresher feel. Remove and Replace If your sign has a lot...
by mike | Oct 4, 2017 | Industry News
When you get people to come into your booth at a trade show, your job has only just begun. After all, you don’t want to waste precious time at a sales event on people that aren’t ready to make a purchase or are only “window shopping,” so to speak. But how do you identify who is ready to make a purchase and who is just seeing what is going on at the event? Using more traditional sales efforts can be invaluable. Asking the right questions lets your sales team know whether they should try to convert the lead into a sale, or if they should just explain the product and leave them with the right materials to later make the purchase if they so choose. What have you tried in the past? Why didn’t it work? Whether you are selling a product or a service, customers will be interested in buying what you offer to address a specific need. Identifying their troubles in the past will better inform the conversation and make it easy to individualize their buyer’s journey. However, it will also clue you into how serious they are about purchasing your product. If they haven’t tried many products and can’t identify why they didn’t work for them, it’s unlikely they are trying to buy right away. Do you have a specific budget? From personal life solutions to business purchases, everyone has a price point. If their price point is far below what your services or product sells for, or they have no idea what the budget will be, they are unlikely to be a good lead. If...
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