Design Elements in Window Graphics for Retail Promotions

Design Elements in Window Graphics for Retail Promotions

Window graphics open a lot of opportunities for retail stores. They can showcase sales, promotions or give more exposure for your brand. From getting attention from passersby to letting customers know the current sales, a lot can be gained while staying on a budget. Depending on the intent of the message, there are plenty of ways to use graphics to communicate with potential customers. Keeping your intent in mind is an important rule of thumb. Without outlining what you hope to achieve ahead of time, creating graphics for a display can be overwhelming. Instead, consider what you want passersby to learn by looking at your window. If it’s the current sale, be sure to have your biggest sales prominently displayed. If it is simply getting attention for your brand, put your logo and company information at the center of the design. Be sure passersby can see a call to action, such as a website or social media account to look at. Once you know what you want to put on display, there are a few simple tips on design. Get Interactive While it may be a static image, there are still ways to interact and engage with those who see your display. Adding motion, such as moving character or directional images, can improve the look of a display while also getting customers to the door. Designing in a way that puts direction with your sales is one of the surefire ways to get someone in the front door. Creativity is Key While simplicity is good in design, being too simple won’t get attention. Sticking with bold text and little...
Choosing the Right Three Dimensional Letters for your Sign

Choosing the Right Three Dimensional Letters for your Sign

Three dimensional letters are a common selection for building signs and for good reason. They showcase the name and look of a company without extra muss and fuss, all while having the illumination and non-illuminated options to make a fully customized sign. Even better, both options can be outfitted in any color selections, leading to an exact match to the logo specifications for each company. However, the right three-dimensional letters make a huge difference. The type of sign, material, style, thickness and design makes a huge impact on the effectiveness and look of the sign. Depending on your goals and the specifications of your logo and lettering, there are a few types of three-dimensional letters to choose from. Two Main Types of Lettering While there are many different types of lettering, there are two main types nearly all three-dimensional letters fall into: Dimensional. This is what they are called when they are not illuminated. This type of lettering is bold, clear, distinct and the easiest to read. These letters can be used both as exterior signage and for interior signage, such as lobby signs. Channel Letters. These are the most common selection when a sign will be illuminated. They are internally lit and have many different lighting effect choices to fit the needs of the business. This is a common choice as they can be seen easily both during the day and at night. Styles of Letters Lettering for signage can also be done in different styles, making each sign unique for the brand. Some style options include: Illumination. Signs can be lighted or non-illuminated in a variety of different settings...
Custom Illuminated Lobby Sign for Abogado Aly, PLLC in Houston, TX

Custom Illuminated Lobby Sign for Abogado Aly, PLLC in Houston, TX

When Abogado Aly was looking for a new lobby sign for the law firm, he found Monarch Sign & Graphics through a Google search. After looking through our previous work, he decided he would go with us to create a new illuminated lobby sign. The client had a specific vision of a back lit lobby sign with his logo that represented the quality of his law firm and had been searching for a sign company that could bring that vision to life. After speaking with other sign companies and explaining his signage needs, Abogado Aly couldn’t get a return call. However, when Monarch Sign & Graphics got the call, we knew we were up for the job. After the initial consultation, we got to work drawing up our plan of attack to create the best version of the sign as possible. Creating the Sign The first step of creating the sign was deciding which materials would achieve the best look. We decided on custom routed acrylic, formed aluminum, LED light modules and around 500 feet of wire. These materials were constructed together to create a one-of-a-kind illuminated lobby sign. However, the project didn’t come without complications and challenges. The biggest challenge in the project was the design of the letters. Unlike many of our other lobby signs, the letters in the logo are extremely thin. This made them difficult to redesign with consideration of the addition of illumination in the sign. To achieve the right look for the sign, we worked closely with the client at all stages. This helped us stay on the mark with the design to...
Designing a Front Lit Channel Letter Sign for PostNet Tomball, TX

Designing a Front Lit Channel Letter Sign for PostNet Tomball, TX

At a local networking event, our team at Monarch Sign & Graphics met the owner of PostNet Tomball. Up until the event, PostNet Tomball was only able to find corporate suppliers. Eric, the owner, was excited to find a locally owned sign shop as a local business owner himself. We discussed our capabilities at Monarch Sign & Graphics for a few minutes, after which he knew he had found the right sign company for his company’s needs. Before starting any project, we always start by discussing our abilities and what the company is looking for in a sign company. By starting off with a personal consultation, we’re better able to meet expectations before the first considerations for the signage are even made. Channel Letter Sign For the project, it was decided a front lit illuminated channel letters sign would be the best option to get the most exposure for the business. These letters are mounted onto a raceway to achieve their look. We crafted the letters with aluminum returns, which are the sides of the letters. The backs were custom-made with an acrylic face. To get the most out of the investment and lower monthly electric bills, we used LED lighting for the illumination. Compared to neon, LED lighting uses 80% less electricity. We also recommend LED lighting because it is known to be virtually maintenance-free, leading to lower costs and time commitment for our customers overall. Mounting the Raceway With every signage project, there are unique challenges. For these channel letters, the design of the store front posed the biggest trial. In the middle of the storefront was...